Before you dig in, check out our quick-take webinar series

Unlocking the Cybersecurity Conversation with Clients
Dive into the process of having cybersecurity conversations with clients and get MSP-specific insights about tools and strategies that encourage success.
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Cybersecurity
Mastering SMB Cybersecurity Needs While Maximizing ROI
Explore the collaboration between industry leaders, ConnectWise and Microsoft, and how you can leverage their combined power to enhance protection and ROI.
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Cybersecurity
Why Data Protection is Cybersecurity
Discover how effective BCDR practices can enhance your clients’ cybersecurity posture, grow your revenue, and position you as the hero if disaster strikes.
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Cybersecurity

Client cyber conversation starters

Phishing and Social Engineering

According to IBM 22% of all breaches are due to human error. Educate customers about the risks of phishing emails, malicious links, and social engineering tactics. Teach them how to identify suspicious emails, avoid clicking on unknown links, and verify the authenticity of requests for sensitive information.

Related content
What is phishing
7 tips for preventing phishing attacks 

Password Security

30% of internet users have experienced a data breach due to a weak password.

Emphasize the importance of strong, unique passwords and the need to regularly update them. Encourage the use of password managers and two-factor authentication to add an extra layer of security. 

Related content
What is multi-factor authentication (MFA) 

Up-to-date = more protection

Explain how regular software updates and patching protect against known vulnerabilities and reduce cyberattack risks.

More on software updates and patching
What is patch management and why it’s important 
Patch management best practices 

Lost data has huge impacts

Stress the business impacts of data loss and ransomware attacks and mitigating with regular data backups and disaster recovery plans.

More on data backup and recovery
3-2-1 Backup Rule 
The MSP’s Guide to BCDR 
The importance of data protection for MSPs

Employees can hurt or help

Talk about end user responsibility and these training topics: recognizing suspicious activities, safe browsing habits, and the responsible use of company resources.

More on end-user training and awareness
The State of SMB Cybersecurity in 2024
SMB Cybersecurity Checklist 

Mobile device management is a must

Discuss the risks of mobile devices and implementing security measures such as device encryption, strong passcodes, and remote wipe capabilities.

More on mobile device security
What is mobile device management 
BYOD security risks: mitigation strategies for organizations 

Network uptime is critical

Stress the importance of regular data backups and the implementation of a robust disaster recovery plan. Educate customers on the potential impact of data loss or ransomware attacks and the steps they can take to mitigate these risks. 

More on network security
Network security types for secure data management 
SIEM vs EDR: Why you should use both

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Incident response planning is valuable

Explain what an incident response plan is and how proactive activities make incident recovery faster, which reduces incident impact. Make sure to mention how you can help!

Related content
What is incident response? 
What is an incident response plan? 
ConnectWise Incident Response Service

Improve cyber outcomes and revenue

MSPs using ConnectWise cybersecurity solutions saw annual gross profits of $1.9 million while improving client outcomes with enhanced cybersecurity measures and quicker response times to threats, according to Forrester.

Get the software, services, and support you need to sell and secure your clients 24/7. ConnectWise Cybersecurity and Data Protection is an enterprise-ready tech stack trusted by MSPs of all sizes.

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Need sales and marketing support?

The ConnectWise Partner Program is for our partners who need help with go-to-market strategy, marketing, and sales guidance. It includes resources, content, and game-changing tools to market effectively to your end clients.

Already a part of the Partner Program? Check out our brand-new cybersecurity campaign just in time for Cybersecurity Awareness Month!

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