Europe's premier MSP community event

IT Nation Connect Europe is a three-day event designed for MSPs who want to enhance their business value and gain a competitive edge in today’s rapidly evolving technology landscape. The knowledge, connections, and opportunities you'll gain from this event can transform your business and position you for sustainable growth and profitability.

Why Attend IT Nation Connect Europe?

Community networking

- Connect with hundreds of fellow MSPs and industry leaders

- Build strategic partnerships that can expand your service offerings

- Share experiences and best practices with peers facing similar challenges

Cutting-edge technology

- Learn about emerging technologies and trends shaping the MSP landscape

- Meet directly with leading technology vendors

- Evaluate new solutions in person

Industry knowledge

- Get ahead of cybersecurity threats and improve operational efficiency through expert-led sessions

- Optimize your current service offerings and discover new revenue streams for your business

- Learn proven strategies to enhance your service delivery and improve profit margins

Practical strategies

- Learn realistic steps that you can apply immediately

- Participate in hands-on training sessions

- Access real-world case studies from successful MSPs

2025 SPEAKERS

Our lineup is tech-stacked

Alex Smith

Discover Phenomenal

Managing Director

Nicholas Ashford

Fordhouse

Partner

Sydney Hockett

Evergreen

Vice President

Brad Schow

IT Nation

VP, Business Transformational Evangelist

Hannah Lloyd

inSOC Inc.

Co-founder and VP Channel Sales

Peter Kujawa

Service Leadership & IT Nation

EVP & GM

LEARNING TRACKS THEMES

There’s something for everyone to geek out about

Cybersecurity and AI

AI is transforming the industry for the better, but it’s also transforming cyberattacks. Explore how you can become the cybersecurity partner your clients need and learn how that can accelerate your business growth.

Sales and Marketing

Get tips and insights to supercharge business growth through your sales and marketing teams. Acquiring new clients, growing existing relationships, uncovering business, and winning the deal—you'll find it here.

Service Delivery, Client Success, Operations

Your clients will keep expecting more from you as their technology partner. Deep dive into how you can redefine service delivery, deliver genuine business outcomes, and develop processes that support true service excellence and wows clients.

MSP Operational Maturity and M&As

How do you ensure that what you're building will add genuine value to your business? Learn from leading industry experts from across The IT Nation community to grow profitably and outpace the market, including M&A insights as a buyer, seller, or both.

Pre-con Workshops

Kickstart your conference experience

Automation Nation™

Join us for ConnectWise product training and exploration of the latest automation trends and technologies, including the ConnectWise Asio™ platform. Streamline operations, improve client services, increase revenue, and gain automation certification opportunities.

IT Nation Grow™

Prepare for the private equity wave and plan for your business transition with insights from industry experts. Explore topics such as readiness, deal planning, integration, and working effectively with private equity to equip you with the knowledge needed for a successful exit strategy.

MSP Foundations

Discover the essential building blocks and tools to transform your MSP business. Learn more about financial benchmarks, strategic approaches, and actionable steps that enable you to achieve your goals and improve performance.

2025 SPONSORS AND EXHIBITORS

Explore the most innovative MSP solutions

-

Networking for connections and fun!

The IT Nation wouldn’t be the collaborative community we are without making connections and having fun! Several types of opportunities to meet strategic partners and make friends are built into the event, including meetups with like-minded peers, a welcome reception, and more!