ConnectWise Brand Guidelines

ConnectWise is the world's leading software company dedicated to the success of managed service providers (MSPs) that support millions of small and midsized businesses (SMBs) globally. With over 40 years of commitment to partner success, ConnectWise provides unmatched software, services, community, and integrations to fuel profitable growth. ConnectWise introduced the world's first true MSP platform—Asio™—providing unprecedented flexibility and security with built-in artificial intelligence, robotic process automation, and machine learning capabilities. It all adds up to efficient, productive end-to-end solutions, including IT documentation, data management, cybersecurity, remote monitoring, and backup technologies. Discover how ConnectWise is transforming the IT industry at connectwise.com. 

Founded: 1982
HQ location: Tampa, FL
Company size: 3,000+ colleagues
Leadership Team
Press contact

Our vision

To power a thriving IT ecosystem that transforms what's possible for SMBs.  

Our mission

We empower IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success. 

Read more about what drives ConnectWise >

Property names and registered mark usage

Trademark usage: When using ConnectWise property names, include the trademark symbol, either ^® or ^TM, for the first reference only.

Product naming: ConnectWise is always attached to product names; e.g., ConnectWise RMM^TM must never be referred to as “RMM.”

Property names, marks, and short descriptions

• ConnectWise^® The world's leading software company dedicated to the success of IT solution providers.

Community

• The IT Nation^®
• IT Nation™ Connect Global
• IT Nation™ Connect Europe
• IT Nation™ Connect ANZ
• ConnectWise^® User Groups
  
• IT Nation™ Evolve
• IT Nation™ Secure

Platform

• ConnectWise Asio^® 
• ConnectWise Sidekick™
• ConnectWise RPA™

Business Management 

• ConnectWise PSA™​
• ConnectWise CPQ™​
• SmileBack™, a ConnectWise solution​
• BrightGauge™, a ConnectWise solution​
• ITBoost™, a ConnectWise solution​
• Service Leadership, Inc.^®, a ConnectWise company
• Wise-Sync^™, a ConnectWise solution
• WisePay^™, a ConnectWise solution

Unified Monitoring and Management 

• ConnectWise RMM™​
• ConnectWise Automate™​​
• ScreenConnect™​
• ConnectWise Network Monitoring and Management™
• R1Soft™, a ConnectWise company​

Cybersecurity 

• ConnectWise SaaS Security​™​
• ConnectWise Risk Assessment​™​
• ConnectWise Security360​™​
• ConnectWise MDR™​
• ConnectWise MDR™​ for Microsoft 365
• ConnectWise MDR™​ with Microsoft Defender for Business
• ConnectWise SIEM​™​
• ConnectWise Co-Managed SIEM​™​
• ConnectWise Identify Assessment​™​
• ConnectWise Incident Response Service​™​
• ConnectWise Vulnerability Management™
• SASE by ConnectWise
• Identity Management by ConnectWise
  

Data Protection

• Axcient™, a ConnectWise company
• ConnectWise SaaS Backup™
• ConnectWise Continuity Backup™
• ConnectWise Cloud Backup™ (formerly Skykick Cloud Backup)
  
• ConnectWise Backup™
• ConnectWise Co-Managed Backup™

Third-party usage guidelines

ConnectWise has built a lot of relationships across the industry, and many of them like to show it off, which is very flattering. While we’re always happy to be featured alongside all our ecosystem friends and partners, please follow a few guidelines to ensure ConnectWise is appropriately represented across any deliverable. 

When

There are three scenarios in which the ConnectWise brand is approved for use by a third party. Regardless of the use, ConnectWise requires written approval before any material is produced using the ConnectWise brand.

1. ConnectWise customers (we call them partners): The ConnectWise logo and brand names can be used by a current partner, these uses may include, but are not limited to websites, tradeshow booths, and collateral to advance their marketing efforts.
2. Integrated solution partners: Solution partners within our ecosystem can use the ConnectWise logo and brand names to advertise an integrated product or feature. If the solution partner is a member of the ConnectWise Invent program, the Invent logo should be featured instead of the parent ConnectWise logo to advertise the program adherence and deeper integration than other solution partners.
3. Sponsorships: The ConnectWise logo and brand names can be used by a third party that has a signed sponsorship or co-branding agreement with ConnectWise. When referencing ConnectWise or its products at an event, third-party sponsorships may not imply that ConnectWise is conducting, sponsoring, or associated in any way with the seminar, training, or event without specific prior written authorization from ConnectWise.

Whatever the use, the scope and nature of participation or partnership with ConnectWise must be clear. We are not a seller or co-seller in any form. ConnectWise is a partner, sponsor, or featured company, but we may not necessarily endorse the deliverable or content.

How

• Sizing and hierarchy are key to identifying the role of ConnectWise in any deliverable usage.
• The ConnectWise logo should be the same size as an equivalent partner, sponsor, or vendor.
• The ConnectWise logo should be secondary to the primary company.
• Adhere to visual logo and written usage guidelines and restrictions. Never alter the logo by changing its proportions, lockup, positioning, or typeface. Do not change the color specifications without prior approval.In copy, ConnectWise stays attached to the product names at all times, even after the first mention.

To maintain ConnectWise brand integrity, our logo, company name, and/or owl icon cannot be included in any items that may reflect poorly on the brand. Such items include, but are not limited to, promoting excessive drinking, crass/offensive humor, sex, violence, drug use, or any illegal activities.

Access media assets

For access to logos and detailed usage and restrictions, please contact us at brand@connectwise.com.