The ConnectWise Partner Program is an MVP for this MSP when it comes to planning this educational, sporty event.

Libra ICT

Libra ICT realizes the importance of system reliability. As an ICT specialist, Libra ICT stands alongside its customers and work together on a sustainable organization in which the digital potential is optimally utilized with clear advice and future-proof ICT innovations.

Challenge

To gain the interest of prospective customers by inspiring them to attend an entertaining night out to learn more about Libra ICT and the power of ConnectWise solutions.

Solution

With that support of the ConnectWise Partner Program, it enabled Libra ICT to upgrade a typical event into something that blended uniqueness, education, and entertainment.

Results

By hosting an event at a local semi-professional soccer venue, it drew a crowd 2X the audience (130-140 guests)

“We were utilizing a local [Dutch] platform that had limitations and lacked the integrations we needed. We were also using a number of ConnectWise PSA, S1, and CPQ to name a few. We saw tremendous value in working with one Partner and having everything together - now, and in the future. In our opinion, ConnectWise is the only Partner in the space that can offer all of this.”

“The Partner Program funds help us a great deal. It’s easier to invest! We were able to double our event size (130-140 guests) and pull together a something that not only attracted a lot of key prospects but was equally unique and memorable.”

Established in 1987, Libra ICT established itself as a software development company. Specializing in manufacturing, private clients and some business customers. But the organization recognized the need to reposition itself as bad actors and cybersecurity attacks were gaining velocity and evolving in a sophisticated threat landscape. Libra ICT transitioned from private clients to a business-to-business focus, which required more talent, solutions, and services to strengthen their technical stack and support the increased demand.

Bart Veldhuis, Commercial Director, Libra ICT, says: “[Libra] had smaller customers and one-offs but quickly realized that the opportunity was greater. Today, we consider ourselves a security-first MSP.”

But the market was transforming quickly, and Libra needed to align itself with a Partner that not only offered the solutions, but also the expertise and consultative services to help propel them.

In the last six years, Libra has doubled resources and its revenue. They’ve also added ConnectWise SOC services, BrightGauge and IT Boost to help them scale the business better serve its customers. All in, it’s just easier to do business.

“Everything we do with ConnectWise makes work so seamless. The integrations are huge! It makes the process of managing customers easier and more efficient.”

For Libra, there are many business benefits, but Veldhuis says, “the greatest benefit we receive from the ConnectWise partnership is our ability to close the time gap. We can spin up quickly, and we have a ton of resources to help guide us through.”

Partner Event Marketing

With respect to sales, the Libra team approaches things a bit differently. They are a relationship-based MSP, and one that believes in education-based event marketing not ‘selling’ in a transactional nature. With the help of the ConnectWise Partner Program, they have been able to take their event to the next level.

“We had the support of ConnectWise SMEs at the event to talk through the products and solutions. Our goal is never to ‘sell’ someone but to expose them to the expertise that we can deliver.”

Mixing education and entertainment, they hosted a night out at a soccer venue - complete with food, drinks, and tickets to the match.

All in, the Libra team see tremendous potential in ConnectWise helping them build for the future. Summed up nicely like this: “With ConnectWise, we know the more we use, the more we gain. It helps us work on our business, not in it.”