The term kinetics is about understanding how things move and change under the influence of various forces. In business this conveys a sense of movement, change. Those forces can often include professional, personal and economic challenges. Established in 1996, ‘Kinetics’ is a fitting name for President and Co-Founder, Andrew Hunt’s New Zealand-based MSP.
“The Evolve feedback and thought leadership ensures that we are staying committed to continuous improvement and they are an invaluable resource for helping us grow our business.”
Hunt had a passion for using technology solutions and services to drive better business outcomes.
“We had a lot of early success, but over time, our business required more. We needed to transition from manual, labor-intensive methods to more automated and efficient processes,” said Hunt.
After developing a custom PSA system due to the lack of commercial options, Kinetics made a transition to ConnectWise PSATM in the mid-2000s.
“Our decision to choose ConnectWise was driven primarily by the need for cost efficiency and scalability. We needed tools, and a Partner, that could take us into the future.”
Market Conditions and Economic Challenges
Many regions, including New Zealand and Australia, are facing economic difficulties characterized by increasing unemployment and businesses going into liquidation and receivership. This situation is partly due to the aftermath of the COVID-19 pandemic.
“Businesses [in the APAC region] are under pressure to cut costs, like reducing talent or to cut functions like content creation or paid advertising.”
Hunt offered this sage advice:
“To combat the current situation and help our clients, MSPs need to act as trusted advisors. We must educate them about the importance of automation to help them to do more with less, and to improve efficiency, gain scale; and to survive this economic downturn.”
Certainly, the technology has been integral by enabling Kinetics to cut costs, streamline operations and redeploy staff as they adopted new tools and systems. For MSPs to maintain momentum, offer its clients best-in-class solutions, and sustain success in this industry, Kinetics leans into the gold standard of peer groups, IT Nation Evolve.
And as the adage goes: ‘It takes a village.’
IT Nation Evolve
Kinetics is actively involved with IT Nation Evolve, a program by ConnectWise designed to help MSPs (Managed Service Providers) grow and succeed through peer group interactions. IT Nation Evolve offers quarterly meetings, both virtual and in-person, where business owners and leaders can share experiences, learn from each other, and collaborate on solving common challenges.
Kinetics benefits from this involvement by keeping the pace with industry trends, gaining insights from peers, and accessing resources that help them improve their business operations. The program’s focus on collaboration and accountability has enabled Kinetics to implement best practices and drive innovation within their organization.
“Evolve peer groups allow us to stay current and relevant to our clients without having to go out there and reinvent the wheel all the time. We can lean on them and say, 'how’s it going for you?’ or ‘what are you doing about this’?”
Evolve peer recommendations help them decide on new tools and solutions. By leveraging insights Hunt’s team was able to shortcut the typical research phase to adopt new tools.
“We are in the process of deploying a solution that was directly influenced by my Evolve peer group. With this insight, it not only saves me a lot of discovery time, but it also saves me from reinventing the wheel.”
Measuring Impact
Kinetics’ participation in IT Nation Evolve has yielded several key takeaways:
- Personal and Professional Growth: The program emphasizes both personal and professional development, helping Kinetics’ team members grow holistically. This includes setting and achieving personal goals alongside business objectives.
- Accountability and Support: Quarterly meetings provide a platform for members to review business metrics, receive advice, and hold each other accountable. This structure has helped Kinetics stay focused and driven.
- Access to Resources: Participation in IT Nation Evolve has given Kinetics access to valuable resources, including educational webinars, group discussions, and networking opportunities, which have been instrumental in their growth.
- Operational Efficiency: By tracking the time and resources saved after implementing new technologies and automation tools, Kinetics could quantify improvements in operational efficiency.
- Client Satisfaction: They monitored client feedback and satisfaction scores to assess the effectiveness of their solutions. Positive client testimonials and increased client retention rates were strong indicators of success.
- Financial Performance: Kinetics evaluated financial metrics such as revenue growth, cost savings, and profitability. The adoption of cost-effective solutions and improved service delivery contributed to better financial outcomes.
- Employee Productivity: They measured employee productivity by tracking key performance indicators (KPIs) such as task completion rates, response times, and overall output. The use of dashboards and real-time data helped in maintaining high productivity levels.
- Adoption Rates: The rate at which new technologies and processes were adopted by both staff and clients was a critical measure. Higher adoption rates indicated successful implementation and acceptance of new solutions.
“The Evolve feedback and thought leadership ensures that we are staying committed to continuous improvement and they are an invaluable resource for helping us grow our business.”
Benefits of IT Nation Evolve
These collaborative efforts within IT Nation Evolve have enabled Kinetics to tackle challenges head-on, fostering growth and innovation in their business. IT Nation Evolve and ConnectWise offers several compelling reasons for people to join the program:
- Access to Resources: Educational webinars, group discussions, and networking opportunities.
- Strategic Decision-Making: Insights from peer interactions inform strategic decisions and improve operational efficiencies.
- Peer Group Collaboration: Sharing experiences and adopting best practices from other MSPs.
- Personal and Professional Growth: Emphasis on holistic growth, setting and achieving personal and business goals.
- Accountability and Support: Quarterly meetings for reviewing business metrics and receiving advice.
- Strategic Decision-Making: Insights from peer interactions inform strategic decisions and improve operational efficiencies.
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