“The Partner Program really delivers for us. It allows us to think differently.”
“We used MDF funds (from the Partner Program) to elevate our events. We are able to attract our top prospects and engage existing clients, delivering a VIP experience - one that really distinguishes us and sets us apart from our competition”.
As a partner since 2010, Air IT has utilized ConnectWise solutions and services to help it architect its business and position it for expansive growth. Once dedicated to serving the East Midlands region, Air IT has transformed into a multi-location MSP that spans the better part of the UK. Laura Saxton, Head of Marketing, Air IT says ConnectWise have been an instrumental partner, playing a key role in Air IT’s success and ongoing growth journey:
“As we’ve grown, ConnectWise have grown with us. They’ve been with us through every step of the journey.”
Speaking of the journey, the results for Air IT have been impressive. Through a combination of private equity investment and organic growth, they have increased headcount from approximately 80 to 500 colleagues, with an impressive 10 office locations in just under 4 years.
“ConnectWise is an all-in-one solution. With our operations so streamlined, we can focus on the business, not in the business.”
With growth, comes increased……well, everything. Marketing budgets to support campaigns. Events to interact with prospective and existing customers. And opportunity. The market is changing - reshaping the threat landscape and creating chaos at every turn. Threats and threat actors are more sophisticated. And just as quickly as the landscape has shifted - the need for cybersecurity services has grown with great velocity. Some would say that opportunity knocks only once. Faced with a choice to stay with the status quo or to embrace the opportunity, Air IT was all in.
“We added solutions to our security stack to meet the challenge. As an example, we now offer Endpoint Detection and Response services (also known as EDR) to continuously monitor end-user devices and keep our customers safe and secure 24/7 as part of our managed security offering.”
Given the market size and increased demand for cybersecurity solutions, Saxton touts the ConnectWise Partner Program for their support to help them with their marketing efforts.
“We had a go-to-market plan but it was the collaboration with ConnectWise that really took our marketing to the next level.”
Air IT certainly knows how to put on an event with style. By hosting its events at prestigious venues with Michelin star cuisine, Saxton says it reflects the investment that Air IT makes in delivering an unrivalled experience to its clients.
“We used MDF funds (from the Partner Program) to elevate our events. We can attract our top prospects and engage existing clients, delivering a VIP experience - one that really distinguishes us and sets us apart from our competition.”
Beyond the financial support, however, Air IT leverages the expertise and consultative services that the Partner Program provides.
“Our events are entertaining, but also educational. We were able to bring in a ConnectWise SME solutions expert to give a presentation about the SME cybersecurity landscape, which really had a positive impact.”
According to Saxton, events are a great mechanism to gain exposure and to interface with prospects. But it takes a holistic approach to make real gains. The Partner Program benefits allow Air IT to separate from the pack by enabling them to be more creative.
“The Partner Program really delivers for us. It allows us to think differently.”
The results are there - and they are impressive. In just six months, Air IT has seen a 35% uplift in its EDR services. And, they have realized growth in net-new clients, annual contract value (ACV) and pipeline opportunities.
“Our partnership with ConnectWise has helped to accelerate our growth. Furthermore, we have been able to position ourselves as an authority and thought leader in the market. This has been so much easier with the continued support and resources which have been made available to us by ConnectWise.”
