CONNECTWISE PARTNER PROGRAM™
Build a repeatable sales and marketing motion with resources designed to support your success with ConnectWise. Select resources are available to all ConnectWise partners, with expanded support available through the Growth, Ascend, and Pinnacle Partner Program tracks.
Every ConnectWise partner can access select resources designed to support go-to-market planning, campaign activation, and continued learning.
Through ConnectWise University and partner enablement resources, all partners can access tools and content to help strengthen their sales and marketing motion, support customer conversations, and bring ConnectWise-powered services to market.
Available resources include:
MARKETING AUTOMATION
Maximize your reach with the help of our partnership with Glasshive — a sales and marketing automation platform designed for the IT industry.
PARTNER INVESTMENT
Every year, we invest over $3 million in Marketing Development Funds (MDF) to empower our partners’ success. From supporting events to executing marketing campaigns, these funds help our partners amplify their reach and fuel growth.
EDUCATIONAL CONTENT
Take advantage of the ConnectWise University™ with educational courses on sales, technical aspects, marketing, and more — all developed to help you learn, grow, and succeed.
Work with our team to create a winning go-to-market strategy that helps you reach your growth goals.
Launch customer-facing campaigns and events using proven programs, tools, and shared investment.
Access to guidance, tools, and resources that support consistent follow-up, clearer messaging, and stronger customer conversations around ConnectWise-powered services.
YOUR BUSINESS GROWTH TEAM
The ConnectWise Partner Program is designed to help partners execute a repeatable sales and marketing motion that drives pipeline, conversion, and revenue with ConnectWise solutions.
You’ll have access to a combination of tools, programs, and expert guidance, aligned to your program track and designed to help you grow with focus and consistency. We work alongside your ConnectWise account team to support your progress every step of the way.
Your go-to resource for planning and executing customer-facing campaigns, events, and initiatives aligned to ConnectWise solutions. Our consultants help you focus on high-impact activities that drive measurable outcomes.
Extend your team with ConnectWise product and solution experts who support enablement and education, helping you position and deliver ConnectWise-powered services with confidence.
Your ConnectWise account team remains your primary point of contact for partnership alignment, program engagement, and ongoing support.
The partner program combines tools, campaigns, and expert guidance to help you launch faster, stay focused, and drive measurable results.
For eligible partners seeking deeper support, the ConnectWise Partner Program offers three tracks aligned to partner growth, maturity, and engagement.
For eligible partners building their go-to-market foundation.
Growth is designed to help partners launch faster, build consistency, and start turning sales and marketing activity into pipeline.
Support areas include:
For eligible partners ready to scale what is working.
Ascend is designed for partners with traction who want to improve execution, strengthen differentiation, and expand their go-to-market impact.
Support areas include:
For eligible partners ready to lead in the market.
Pinnacle is designed for highly engaged partners looking to amplify their market presence, scale customer value, and collaborate more closely with ConnectWise.
Support areas include:
| Partner resources and support | All ConnectWise partners | Growth | Ascend | Pinnacle |
| Select campaign and marketing resources | ✔ | ✔ | ✔ | ✔ |
| Live and on-demand learning opportunities | ✔ | ✔ | ✔ | ✔ |
| Sales and go-to-market playbooks | ✔ | ✔ | ✔ | ✔ |
| Guided campaign activation support | ✔ | ✔ | ✔ | |
| Expanded go-to-market resources | ✔ | ✔ | ✔ | |
| SEO and digital visibility insights | ✔ | ✔ | ||
| Access to ConnectWise subject matter experts | ✔ | ✔ | ||
| Highest-touch collaboration opportunities | ✔ |
Meet the trusted vendors powering your success with essential tools, resources, and guidance.
CYBER 74
From MDF to speakers to content, the partner program helped Cyber 74 put on seamless events.
STRONGHOLD DATA
How Stronghold Data leverages the partner program to increase growth and operational efficiency.
DS TECH
DS Tech’s partnership with ConnectWise through the program is unlike any other vendor experience.
Partner Success Story | Aldridge
“The community is the biggest factor – growing our peer group and it helps us identify new M&A opportunities.”
Partner Success Story | Massive IT
“We saw immediate benefits from the education on cybersecurity products and marketing campaigns.”
Partner Success Story | PivIT Strategy
“The ConnectWise Partner Program™ offers easy access to the tools we need to expand our business presence.”
Partner Success Story | Libra ICT
“We were able to double our event size (130-140 guests) and pull together something that not only attracted a lot of key prospects but was equally unique.”
