Program members experience 4x faster growth than non-participants
17% more profitable than an average MSP
10% higher MRR than a typical MSP
Our goal is to help you achieve yours
Every ConnectWise partner can access select resources designed to support go-to-market planning, campaign activation, and continued learning.
Through ConnectWise University and partner enablement resources, all partners can access tools and content to help strengthen their sales and marketing motion, support customer conversations, and bring ConnectWise-powered services to market.
Available resources include:
- Self-serve planning and enablement resources
- Select campaign templates and marketing content
- Live and on-demand learning opportunities
- Sales and marketing playbooks to support go-to-market execution
- Presentation and event resources to help engage customers and prospects
Expanded support
Available to eligible partners
MARKETING AUTOMATION
Elevate and automate your marketing with GlassHive
Maximize your reach with the help of our partnership with Glasshive — a sales and marketing automation platform designed for the IT industry.
- Customize content in seconds with Magic Branding and Magic Linking
- Access pre-built white label campaigns and assets
- Streamline sales processes with automation
- Optimize marketing campaigns
- Unlock valuable, actionable insights
PARTNER INVESTMENT
Accelerate your growth with Marketing Development Funds
Every year, we invest over $3 million in Marketing Development Funds (MDF) to empower our partners’ success. From supporting events to executing marketing campaigns, these funds help our partners amplify their reach and fuel growth.
EDUCATIONAL CONTENT
Access 40+ educational courses
Take advantage of the ConnectWise University™ with educational courses on sales, technical aspects, marketing, and more — all developed to help you learn, grow, and succeed.
Strategic planning
Work with our team to create a winning go-to-market strategy that helps you reach your growth goals.
Lead generation
Launch customer-facing campaigns and events using proven programs, tools, and shared investment.
Sales enablement
Access to guidance, tools, and resources that support consistent follow-up, clearer messaging, and stronger customer conversations around ConnectWise-powered services.
YOUR BUSINESS GROWTH TEAM
Your support system for growth
The ConnectWise Partner Program is designed to help partners execute a repeatable sales and marketing motion that drives pipeline, conversion, and revenue with ConnectWise solutions.
You’ll have access to a combination of tools, programs, and expert guidance, aligned to your program track and designed to help you grow with focus and consistency. We work alongside your ConnectWise account team to support your progress every step of the way.
Marketing Consultants
Your go-to resource for planning and executing customer-facing campaigns, events, and initiatives aligned to ConnectWise solutions. Our consultants help you focus on high-impact activities that drive measurable outcomes.
Subject Matter Experts
Extend your team with ConnectWise product and solution experts who support enablement and education, helping you position and deliver ConnectWise-powered services with confidence.
Account Team
Your ConnectWise account team remains your primary point of contact for partnership alignment, program engagement, and ongoing support.
Support that helps you execute and grow
The partner program combines tools, campaigns, and expert guidance to help you launch faster, stay focused, and drive measurable results.
Program track progression
For eligible partners seeking deeper support, the ConnectWise Partner Program offers three tracks aligned to partner growth, maturity, and engagement.
Growth
For eligible partners building their go-to-market foundation.
Growth is designed to help partners launch faster, build consistency, and start turning sales and marketing activity into pipeline.
Support areas include:
- Guided campaign activation
- Partner enablement and workshops
- Access to curated marketing resources
- Tools to support customer conversations
- Opportunities to participate in growth-focused programs
Ascend
For eligible partners ready to scale what is working.
Ascend is designed for partners with traction who want to improve execution, strengthen differentiation, and expand their go-to-market impact.
Support areas include:
- Deeper sales and marketing guidance
- Expanded campaign and enablement support
- Opportunities for increased visibility
- Support for partner-led demand generation
- Access to additional growth resources and programs
Pinnacle
For eligible partners ready to lead in the market.
Pinnacle is designed for highly engaged partners looking to amplify their market presence, scale customer value, and collaborate more closely with ConnectWise.
Support areas include:
- Higher-touch strategic support
- Expanded visibility and co-marketing opportunities
- Priority access to select resources and programs
- Support for partner-led events and customer engagement
- Opportunities to collaborate with ConnectWise experts
Find the right level of support
| Partner resources and support | All ConnectWise partners | Growth | Ascend | Pinnacle |
| Select campaign and marketing resources | ✔ | ✔ | ✔ | ✔ |
| Live and on-demand learning opportunities | ✔ | ✔ | ✔ | ✔ |
| Sales and go-to-market playbooks | ✔ | ✔ | ✔ | ✔ |
| Guided campaign activation support | ✔ | ✔ | ✔ | |
| Expanded go-to-market resources | ✔ | ✔ | ✔ | |
| SEO and digital visibility insights | ✔ | ✔ | ||
| Access to ConnectWise subject matter experts | ✔ | ✔ | ||
| Highest-touch collaboration opportunities | ✔ |
A community of support
Meet the trusted vendors powering your success with essential tools, resources, and guidance.
Success stories
CYBER 74
World-class events made easy
From MDF to speakers to content, the partner program helped Cyber 74 put on seamless events.
STRONGHOLD DATA
Gaining new leads and efficiency
How Stronghold Data leverages the partner program to increase growth and operational efficiency.
DS TECH
A partnership that stands above
DS Tech’s partnership with ConnectWise through the program is unlike any other vendor experience.
Explore ConnectWise Partner Program™ Case Studies
Partner Success Story | Aldridge
Closed over $900,000 of new clients and add-on security services.
“The community is the biggest factor – growing our peer group and it helps us identify new M&A opportunities.”
Partner Success Story | Massive IT
Accelerated growth and go-to-market strategy.
“We saw immediate benefits from the education on cybersecurity products and marketing campaigns.”
Partner Success Story | PivIT Strategy
200% lift in security solutions sales in eight months.
“The ConnectWise Partner Program™ offers easy access to the tools we need to expand our business presence.”
Partner Success Story | Libra ICT
2x the number of event attendees — and the impact
“We were able to double our event size (130-140 guests) and pull together something that not only attracted a lot of key prospects but was equally unique.”